Brits who eat half the meat ‘pleasantly surprised’ by the taste of plant-based food

Nearly half of meat-eating Brits admit to being “pleasantly surprised” by the taste of plant-based food.

Research of 2,000 adults who eat meat found that 46 percent have previously turned up their nose at “different” foods, only to be surprised by the taste when they actually try them.

Nearly half (48 percent) admitted that they would not generally consider a food “complete” as long as it did not contain meat, while 38 percent were skeptical about eating plant-based options entirely.

Research of 2,000 adults who eat meat found that 46 percent have previously turned up their nose at “different” foods, only to be surprised by the taste when they actually try them.
John Mills / Zenger

However, for those who were pleasantly surprised by the meat substitutes, meat-free sausages, plant-based faux ground meats, and beef-style burgers were considered the tastiest.

Others admitted to enjoying dairy-free ice cream and chocolate, chicken-style nuggets and meat-free sausage rolls.

Researchers at The No Meat Company, which began the study, tested three devout meat eaters to see if they enjoyed the taste of plant-based alternatives the first time they tried it.

The video shows the participants’ shock as they tuck into meat-free sausages, sausage rolls, and chicken-style wraps.

The brand’s Neville Tam said: “There are sometimes preconceived notions about plant-based foods, but our study shows that even the biggest meat fans can be pleasantly surprised by the taste and texture of meat substitutes. .

“With so many great options now available on the market, it’s easier than ever to incorporate plant-based options into your everyday food store.

“Meat-free food options can be kinder to the planet, and in many cases even better for you.”

The study also found that 36 percent of meat eaters automatically assumed they would not like a food unless it included meat, fish or dairy products.

And 7 out of 10 are “convinced” they can tell the difference between a plant-based or vegetarian sausage and a sausage containing meat.

Of those who aren’t convinced by market choices, 36 percent say salty is the hardest to get right, while 38 percent believe it’s hard to replicate all foods, whether they’re sweet. be or otherwise.

However, despite skepticism, 63 percent of those polled via OnePoll believe it is important to eat plant-based foods to help the environment.

When it comes to eating less meat, the top motivators were making it a healthier choice (31 percent), followed by environmental impact (28 percent) and animal welfare (22 percent).

A sensible 22 percent thought a plant-based diet would be more cost-effective while 21 percent believed the flavor was just as good as meat.

And 3 out of 10 already consider themselves flexitarians – reducing their intake of animal products, but not completely ruling them out.

Another 19 percent are thinking about this route for the foreseeable future, and the average respondent already eats meat-free twice a week.

Of these, the most popular plant-based evening meals included salads (31 percent), stir-fry dishes (26 percent), and soups (25 percent), while 24 percent would opt for pizza with vegetarian or veggie toppings, and Will make a 19 percent vegetarian chili con carne.

Thirty-three percent of those surveyed admitted that they still do not eat more plant-based or vegetarian diets because of their preference for more meat.

Three in 10 enjoy dairy and 24 percent still have reservations about the texture and taste of meat substitutes.

Tam said: “The research highlights that there is still a way to change people’s perceptions of a meat-free diet, but when people make simple swaps for their daily meals, they are often pleasantly surprised. There are.

“Switching meat to plant-based even once or twice a week can make a big difference, small steps toward a lifestyle that’s better for the planet and your health.”

Foods that are most likely to pleasantly surprise adults:

1. Meatless Sausage
2. Plant-Based Faux Ground Meat
3. Beef-Style Burger
4. Dairy Free Ice Cream
5. Dairy Free Chocolate
6. Chicken-Style Nuggets
7. Chicken Style Burger
8. Meat Free Sausage Rolls
9. Chicken-Style Strips
10. Plant Based Pizza
11. Meat-Free Meatballs
12. Plant Based Kyiv
13. Dairy Free Cheese
14. Plant-Based Kebab Meat
15. Plant-Based Savory Pastries
16. Plant-Based Bacon
17. Chicken-Style Fillet
18. Plant Based Eggs
19. Plant-Based Dessert Pastries
20. Plant Based Pie

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