The rarest and only known Buddy Holly poster from The Day the Music Died when the plane carrying Holly, Richie Valens and Big Popper (real name JP Richardson) crashed and killed all three sold at auction for a record $ 447,000.

Holly, Valens, and Richardson just played a gig in Clear Lake, Iowa, and headed to Moorehead, Minnesota for stop 12 on the ill-fated Winter Dance Party tour when their single-engine Beechcraft Bonanza crashed in a cornfield during bad winter weather on February 3, 1959 r., killing everyone on board.

The tragedy that killed some of the greatest rock and roll names of the time was later immortalized as “The Day the Music Died” in Don McLean’s 1971 hit “American Pie.”

The rare Buddy Holly poster has gone down in history as the most expensive music poster ever to be auctioned for $ 447,000.

Heritage auctions

The poster is an original advertising card, commemorating a performance that never happened and one of the first tragedies in the history of rock and roll. It was originally glued to a telephone pole but fell to the ground a day or two after the show and was picked up by a restorer who took it home and put it in a closet where it was forgotten for about 50 years, Howard said in an online interview.

The poster has no pin or nail holes, missing parts or fading, but shows a white stain on both sides from the sticky substance used for the suspension that remained intact on the poster as a minor but important detail in history, according to website.

Heritage Auctions said the winning bid for a poster sold for $ 447,000 – breaking the previous rock poster record of $ 275,000 for a print from The 1966 Beatles concert at the Shea Stadium.

“Heritage is thrilled to break the previous concert poster record by over $ 170,000,” said Pete Howard, director of concert posters at Heritage Auctions, “but is not at all surprised given the importance, uniqueness and dignity of this amazing window card. which advertised the first rock and roll tragedy. “

The auctioneer only had one poster of the Winter Dance Party tour – for a show in Mankato, Minnesota – which sold for $ 125,000 in April 2020.

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