SACRAMENTO, Calif. (AP) – California became the first state on Saturday to say that products such as toys and toothbrushes should be shown in large department stores in a gender-neutral way, a victory for LGBT lawyers who Traditional marketing methods are called pink and blue. Children conform to gender stereotypes.
The new law, signed by Democratic government Gavin Newsom, does not outlaw the traditional boys ‘and girls’ section on department stores. Instead, it says large stores should also have a gender-neutral section to display a “reasonable selection” of items, whether traditionally for girls or for boys.
It does not include clothes. The law only applies to toys and “child care items”, including hygiene and dental products. And it only applies to stores with at least 500 employees, meaning small businesses are an exception.
Ivan Lowe, a Democrat from San Jose, said he was “incredibly grateful.” K bills failed in 2019 and 2020.
Lou said he was impressed with the daughter of one of his staff’s 10-year-old daughter, who asked her mother why some items in the store were “out of bounds” for her because she was a girl.
“We need to stop making acceptable stigma for certain genders and just let the children be children,” Lou said. “I hope this bill encourages more businesses in California and across the United States to refrain from reinforcing harmful and outdated stereotypes.”
While California is the first state to need it, some large department stores have already changed the way they display their products. Target Corporation, with 1,915 stores across the United States, announced in 2015 that it would stop using certain gender markings in its stores.
The law was opposed by some Republicans and some conservative groups, arguing that the government should not tell parents how to buy their children.