Meghan, the Duchess of Sussex, has again drawn criticism over her production company’s application to trademark the word “archetypes”, the title of her first podcast series for Spotify as well as a term for the ancient Greeks.
There is a belief among Meghan’s critics that Archwell Audio, the company she launched with Prince Harry, wants to somehow legally own the word “archetypes” and prevent others from using it. Federal law and the company’s application to the U.S. Patent and Trademark Office tell a more complicated story.
The application was made last month, two days after Meghan announced her long-awaited podcast, “Archatypes”, for the streaming giant. Fox News reported, The series will debut this summer and will include “uncensored conversations” with historians and other experts about harmful stereotypes and labels that have been applied to women “to hold women back.”
Fox News said the trademark application seeks to prevent others from using the term “archetypes” in various entertainment services such as podcasts, on-demand streaming media, live stage performances and webcasts. The trademark will also apply to services “in the field of cultural treatment of women and stereotypes facing women”. Times UK added.
Aspiring media moguls Harry and Meghan have made several attempts over the years to protect the terms associated with their charitable and business interests, The Times said, but trademarking “archetypes” may prove more challenging.
The Daily Mail said the word comes from ancient Greek and has been used in the English language since the 16th century. The Daily Mail said several companies are already using it in their names, posing potential legal challenges to the couple.
Contrary to a popular misconception, Meghan and Harry will not legally own the term or be able to prevent others from using it, According to the Patent and Trademark Office, They won’t have rights to the word in general—just as Apple doesn’t have rights to the word “apple”—only how it’s used in relation to the specific goods and services they provide.
Meghan dropped a teaser for “Archaetypes” on March 24 after the former American-born TV star and her British royal husband reportedly signed a $25 million deal with the streaming service in December 2020 on Spotify. There was pressure to produce material. ,
Spotify expects a “full-scale” launch of episodes in 2021, which Harry and Meghan said will showcase diverse voices and “build community through shared experiences and values.” So far, Meghan and Harry have made only one 34-minute episode, which was released in December 2020.
Earlier this year, there were reports that the Duke and Duchess of Sussex were considering leaving Spotify over concerns about the service allowing their star podcaster, Joe Rogan and others to spread disinformation about COVID-19. But the couple announced that talks with Spotify on their concerns were encouraging and productive, allowing them to move forward with their multi-year deal with the service.
The title of Meghan’s podcast follows the theme of the series as well as Archwell, the non-profit organization the couple founded in 2020 after royal life and relocated to California. The name also pays tribute to his firstborn Archie.
In the teaser for “Archaetypes,” the former “Suits” star said the show will explore the origins of harmful stereotypes about women.
“We talk about women like this: the words that raise our girls, and how the media traces women back to us… but where do these stereotypes come from?” Meghan said. “And how do they continue to show and define our lives?”