Millions of drivers are deprived of memories of trips, study shows

Millions of drivers miss out on thoughts and memories of road trips because of the focus on avoiding GPS, traffic, and road work.

A survey of 2,000 drivers showed that nearly three-quarters (72 per cent) have reached their desired destination and have no real memory of the route they have taken.

Other common distractions include worrying about how much fuel is left, engine noise and talking to passengers.

It also emerged that a quarter of motorists (26 percent) do not pay as much attention to their surroundings when driving as they should, and often miss scenes they are driving past.

For 44 percent, taking breaks is a surefire way to help them focus on driving and traveling, while others rely on planning or getting familiar with the route, and even ensuring That they are well rested and already eating.

A survey of 2,000 drivers showed that almost three-quarters have reached their intended destination, with no real memory of the route they took. Image: A car drives along Ocean Drive in Miami Beach, Florida after the city reopened it to a lane of southbound traffic on January 24, 2022.
Joe Redl / Getty Images

Cognitive scientist Martha Newson, who has partnered with carmaker Hyundai, who commissioned the research, said: “What holds us together as families, communities or societies, are the memories that shape us, and are able to reflect on our most defining experiences.

“After years of lockdown, the UK is making up for what feels like a lost time.

“We have a deep need for memory-building – reflected in the fact that 22 percent of respondents shared that they want to be more present in the moment, and create more lasting memories during their journey.

“It’s not about getting from A to B, but really experiencing what the journey has to offer in all its glory.

“These trips across the UK are bringing us back together, both physically and psychologically.”

The study found that 34 percent of those surveyed were more likely to remember a car trip when traveling with others than when they were alone.

A third said the most prominent memory of previous driving trips in the past is who they traveled with, while the same number said amazing views (33 percent).

These came ahead of crossing famous landmarks (30 percent) and destination (29 percent).

However, when asked which sounds are most associated with road trips, engine sounds (38 percent) surprisingly beat radio or podcasts (36 percent) and ocean sounds (16 percent).

Memorable Drives In The Uk
Millions of drivers miss out on thoughts and memories of road trips because of the focus on avoiding GPS, traffic, and road work. In this graphic, a look at some of the most memorable routes for UK drivers.
John Mills / Zenger

It also emerged over 1 in 5 (21 percent) that driving an electric car would make a road trip more memorable, as route planning helps drivers take breaks and not only charge the car, but The journey gets refreshed before the next stage.

Others feel that electric vehicles add memories and create a great driving experience.

Drivers are happy, with just shy of two hours and 40 minutes before taking a break, with 69 percent either planning or making immediate stops to make their journey more memorable.

The toilet brake is the constant stopping point for 51 percent, with 37 percent breathing to allow their legs to stretch.

Only 28 percent would relax at the beautiful view, and 26 percent would stay in a nice cafe.

Research conducted through ForestPoll also revealed coastal roads, mountain views and good weather, which motorists believe to be a memorable car trip, and driving near lakes and rivers, quaint villages. Passing through, and cruises through national parks are also featured.

Using the top 20 things that make car travel memorable, according to motorists, Hyundai has rounded up the top 10 most memorable drives in the UK to enjoy this summer.

A spokesperson for Hyundai Motor UK, which began research to encourage drivers to consider switching to an electric vehicle to help create memories on the road, said: “Driving either can be really enjoyable , or may actually be forgettable – it all depends on how you approach it.

“If you’re driving somewhere new this summer, treat it like an adventure and an opportunity to see new things, try local restaurants and make new memories, and be more present with the people you’re with. are traveling.

“A significant fifth say they miss making memories on the drive because of engine smoke and noise – easily solved by switching to power.

“Electric vehicles enable fast charging, maximum driving range and plenty of interior space, to make everyday travel as enjoyable as possible.”

Martha Newson’s Tips for a Memorable Trip

1. Choose your car snacks wisely.

Opt for high-protein treats like nuts or cheese instead of sweet snacks or refined carbs – as regular sugar intake is linked to poor memory. Dark chocolate, at least 70 percent cacao, is an exception to this rule because it is rich in flavonoids, which have been linked to increased blood supply to parts of the brain associated with memory. Anti-inflammatory foods including fruits, vegetable sticks, and some teas are also ideal for optimal cognition, positively affecting neuronal signaling.

2. Minimize distractions.

While the playlist may be important, other noises can distract you from missing the trip. Distracting information, such as engine noise or the chaotic environment of a car, burdens our working memory. Since the brain is busy processing distracting information, our performance in other areas should be low. So, if we want to support our visual memory to process beautiful scenes, it helps to have a seamless journey with the least amount of distractions.

3. Really stretch your legs as you relax.

A brief bout of exercise, whether it’s a few deep lunges, running on the spot, or a brief jog along the beach, can help improve circulation and the secretion of neuroprotective proteins associated with the growth and development of neurons. This intense form of exercise triggers molecular processes to encode and consolidate new memories. If you have an electric vehicle that needs battery recharging, take this time to recharge your battery as well.

Top 20 things that make car travel memorable

  1. driving along the coast
  2. mountain view
  3. good weather
  4. Driving near lakes and rivers
  5. quaint village
  6. who do you travel with
  7. Seeing an Important Milestone (ie the Angel of the North)
  8. stop at viewpoints
  9. driving through a national park
  10. walk through colorful fields
  11. driving through forests
  12. beach stay
  13. watching animals in the fields by the roadside
  14. Finding a Country Pub for Lunch
  15. driving through hilly areas
  16. Border crossing (ie England to Scotland)
  17. go over bridges
  18. replace highway with secondary road
  19. mountain roads
  20. traffic volume

Top 10 things that distract drivers from having a more memorable trip

  1. lots of traffic
  2. driving/familiarizing with an already run route
  3. bad road condition
  4. talking to passengers
  5. After a Sat Nav/GPS
  6. listen to radio/podcasts
  7. trying to avoid road work
  8. sing along to music
  9. worrying about how much fuel is left
  10. Checking How I’m Driving Economically on the Dashboard

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