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The shoe giant announced Friday night that it would be resigning from its relationship with the Brooklyn ranger.

Brooklyn Nets ranger Kyrie Irving responds in the second half of the NBA basketball game against the Memphis Grizzlies on Monday, October 24, 2022 in Memphis, Tennessee. , 2022, horrified by his repeated lack of “making an unequivocal statement that he has no anti-Semitic beliefs” (AP Photo / Brandon Dill, File) Press association

Nike parted ways with Kyrie Irving.

The footwear giant announced Friday night that it would end its relationship with a Brooklyn ranger who was suspended by the Nets for what the team called multiple failures to “make it clear it has no anti-Semitic beliefs.”

The Nets made the move on Thursday, and a day later Nike also made a decision.

“At Nike, we believe there is no place for hate speech and condemn all forms of anti-Semitism,” said the Beaverton, Oregon company. “To this end, we have made the decision to suspend our relationship with Kyrie Irving immediately and we will not be introducing Kyrie 8 anymore.”

Irving has had a signature line from Nike since 2014.

“We are deeply saddened and disappointed by the situation and its impact on everyone,” said Nike.

Irving signed with Nike in 2011, shortly after becoming number 1 in the NBA draft that year. Irving’s first signature shoes came out three years later, and the popularity of the Kyrie line saw him grossing $ 11 million a year thanks to a Nike ad alone.

Kyrie 8 was due to be released next week. His previous shoe models were still on sale on the Nike website on Friday night.

Nike’s decision came the day after the Nets announced a suspension, which will last at least five games, and after NBA commissioner Adam Silver said he wanted an apology from Irving for his decision to link to the documentary “Hebrews is a Negro: Wake “Up Black America” ​​- a film containing anti-Semitic material.

Irving defended his right to publish what he wanted and then refused to answer Thursday’s question whether he had anti-Semitic beliefs. Later, hours after the Nets issued the suspension, Irving posted an apology on Instagram for not explaining specific beliefs with which he disagreed and disagreed when he posted the document.

“To all Jewish families and communities that have been hurt and touched by my position, I am so sorry that I have caused you pain and I apologize,” wrote Irving. “Initially, I reacted with emotion to the fact that I was wrongly labeled anti-Semitic, instead of focusing on the healing process of my Jewish brothers and sisters who were hurt by the hateful remarks made in the document.”

Irving becomes the second celebrity in less than two weeks to lose a large shoe deal due to anti-Semitism. Adidas was forced to part ways with Ye – the artist formerly known as Kanye West – late last month, a move that, according to the German company, would have resulted in about 250 million losses this year after its Yeezy product line ceased production, as well as withholding payments to Ye and his companies.

For weeks, Ye made anti-Semitic comments in interviews and on social media, including a Twitter post that there would soon be “con 3 d*aths on JEWISH PEOPLE,” which is a clear reference to the US scale of defense readiness known as the DEFCON.

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#Nike #separates #Kyrie #Irving #fallout #antiSemitism

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