Nissan is saying goodbye to the Maxima, but signs point to a relaunch soon

Nissan has confirmed newsweek This week that it will end production of the Maxima large car in mid-2023, after the 2023 model year.

Although the current internal combustion engine version of the model is leaving showrooms, the name could make a comeback on the automaker’s new electric vehicle in the coming years.

The eighth generation Maxima arrived in 2016 with much fanfare. Its aesthetics quickly earned praise and its luxury interior continued to improve thanks to a number of upgrades as the model aged.

During the nearly decade of the eighth generation in the market, sales of large cars declined, in large part due to the growing popularity of sport utility vehicles (SUVs).

The large car market reached its decade high in 2013 when just over 590,000 models were sold to US customers. Future-oriented automotive marketing research and product-consulting firm AutoPacific Projects says the segment will have just 113,000 sales in 2023, down from the 115,000 they project for 2022.

Nissan this year celebrated the 40th anniversary of its Maxima sedan with a special 40th Anniversary Edition.
Nissan North America

“Mass-market big cars have been the domain of older and more conservative consumers,” said Ed Kim, president and chief analyst at AutoPacific. newsweek, “With most of the customer base now retired and on fixed income (or no longer driving at all), the market for these big cars has shrunk to a mere echo of their former sales volume. In addition, many older drivers has since found that crossover models are easier to get in and out of and provide greater driver visibility, accelerating the collapse of the larger car segment.”

In the future, the name Maxima could see a revival. Nissan plans to introduce an electric car to the market, with production for its Canton, Mississippi plant. The automaker teased the model earlier this year, offering a glimpse at the body styling of the futuristic car.

Nissan is investing $500 million for the venture to replace the Canton assembly plant, which will build the new Nissan with a new, electric Infiniti. The cars are expected to start rolling off the line in 2025.

2016 Nissan Maxima Plant Production
The eighth generation Nissan Maxima is manufactured in 2016 on an assembly line.
Nissan North America

As part of the investment, the automaker will retrain and upskill about 2,000 employees.

Nissan Motor Corporation, the parent company of the Nissan and Infiniti brands, has set a target of selling 40 percent of fully electric vehicles for the US market by 2030. This timeline is part of a larger plan for Nissan Ambition 2030 that calls for 23 electrified models for both. Brands to be sold globally, including 15 all-electric models by 2030.

“The Maxima story, as an internal combustion engine car is falling, but potentially seeing a return to the EV, is a clear reflection of the transition the auto industry wants to make,” said Stephanie Brinley, a principal analyst at S&P Global. .

“The Maxima was once a very relevant and respected sedan; although it has aged and the overall sedan market has declined, Nissan has opted to drop this version. If executed well, then Nissan could take advantage of the history of the Maxima name and revamp it. In a modern context. Despite its name, Nissan’s upcoming EV sedan is hailed for success and relevance through being a competitive EV with an attractive design. Must earn your way.”

In the near future, Nissan is expected to reveal the refreshed Versa and Sentra sedans in the coming months, on the heels of giving its Altima sedan a facelift for the 2023 model year.

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