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‘Save Us:’ An Excerpt from Catherine Hewho’s New Climate Book.

Greta Thunberg on stage in front of a large crowd during a weather strike in Berlin, Germany۔

You don’t have to have Greta’s platform to make an impact. Just start talking.
Image: ماجا ہتیج۔ (Getty Images)

Climate solutions are complex and multifaceted. Our response to the challenges of climate change is even greater for our world, our identity and our lifestyle. An entire book has been taken to get him started.Tangle them. But the first, important step forward is easy. For you, for me, for everyone who reads or listens to this book, there is one simple thing we can all do:

Talk about it.

A year or so ago I was reminded of how powerful it can be. I had just finished my talk at the London School of Economics and was walking towards the corridor of the underground lecture hall when an old man named Glenn approached me. He said he lived in Wandsworth, a part of London, and had taken the train specifically to listen to me. He saw me calling TED Talk. The most important thing you can do to fight climate change is to talk about it., And it inspired him to talk to the people in the borough where he lived about climate change.

I was shocked. Hearing that I have made a difference in what I have done – even for just one person – is what I do. I get frustrated sometimes, and his words meant more to me than he knew. But Glenn was not finished yet.

He said that he has started keeping a record of all the people who joined the conversation. “Would you like to see the list?” He asked. “Of course!” I said in surprise. I had never heard of such a thing before.

He reached into his leather bag and pulled out a pile of papers.

I was expecting about seventy or so names. But it has more than 10,000 names on its list. It’s over twelve thousand now (I checked with him again before I wrote this). Twelve thousand Talking about climate change in a borough of an English city, the reason a man is watching a TED talk is how important it is that we talk about why climate change is for us. Is important and what can we do about it?

And that was not all. His borough had just voted to declare a meteorological emergency, he said, because of his talk. Now, two years later, they have also parted ways with fossil fuels, invested in renewables, and before Covid announced they would spend 20 20 million on their new environment and sustainability strategy. Will

What happens when we don’t talk?

You can do what Glenn did: Use your voice to talk about why climate change is important to you here and now. Use what you are doing, what others are doing, what they can do. Use it to advocate change at every level in your family, your school, your organization, your work or place of worship, your city or town, your state or your province. Use it to vote and inform decisions about your school, your business, your city and your country. Talk about each community you are a part of and whose values ​​and interests you share.

Cover "Save us" A new book by Catherine Heho۔

Image: A Signal / Atria Books.

It may sound simple, almost too simple. But the point here is that most of us are not. Communications researcher Nathan Geiger says that even those who are worried and anxious about climate change are “silent” on the subject. They want to speak, and they know it’s necessary, but they can’t get the words out of their mouths.

Nathan decided to study environmentalists. These are people who are trained in communication and whose job it is to talk to the public. He found equal. They Often reluctant to talk about climate change. And not doing so is harmful to them. Seriously, he discovered. Many of them say they suffer from “severe psychological distress”, as a result of not being able to communicate with others.Discussing a topic they are concerned about.

How do the rest of us compare? According to poll data from the Yale Climate Communications Program, when people across the United States are asked, “Do you at least sometimes talk about global warming?” The answer was mostly no. Only 35% of people discuss it once in a while.

What What Do we talk The things we care about. Our speech is the television screen of our mind, so to speak. It shows what we are thinking about others, what connects us to their minds and thoughts. So if we don’t talk about climate change, why would anyone around us know we care – or start taking care of ourselves if they don’t already? And if they don’t care, why would they?

Don’t be afraid to sound like a broken record. We learn things by listening to them over and over again. As health and communications researcher Ed Maybach is telling everyone who has been listening for the past twenty years, “The most effective communication strategy is based on simple messages, often repeated by trusted messengers.” Is.” In other words, the eighth time you say something, people will just pay attention. What do people pay more attention to? In general, we like personal stories and experiences in terms of statistics or facts. In fact, when you hear a story, neuroscientists have found, your brain waves begin to harmonize with the storyteller. Follow your emotions. And that’s how change happens.

Excerpt from “Saving Use”, published by OneSignal / Etria Box, a division of Simon & Schuster, Inc., copyrighted by Catherine Hughes 21 2021.

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