The Maker Economy Needs to Lead Its Own: Here’s Why

When you work in a traditional company that has a great leadership team, those leaders can have a huge impact on your career. They can inspire you to do your best and lead you down a path that truly reflects your skills and passion.

But what if you don’t?

Enter producer economy. An entirely new market has emerged in recent years, one set to defy corporate conventions by spawning a professional group that rely on their social media presence as products and who are their own leaders.

If you’re part of the maker economy, you don’t have the built-in leadership to guide or support you, and a lack of leadership can be a challenge and a hindrance for some. Good News? As a Content Creator or a Creative Solo Entrepreneur, You Are Empowered To to become What kind of leader would you like to follow?

How, exactly, do you do that? Here’s how to step into a leadership role as a creative solopreneur—and watch your business (and yourself) flourish.

learn how to motivate yourself

one in Harvard Business Review Article on how leaders can motivate employees, Nigel Nicholson, Professor of Organizational Behavior at the London Business School wrote“Your job is to create the conditions in which their inherent motivation – the natural commitment and drive that most people have – breaks free and leads to achievable goals.”

In other words, great leaders do not inspire their people; They understand how they get motivated – and create a work environment that fosters a sense of motivation.

When you are your own leader, you have to do the same thing – only for yourself. Identify what inspires you, and then structure your work in a way that plays to that underlying motivation.

Let’s say you run a social media consulting business and you’re a person driven by outside pressure. If so, you might consider setting strict deadlines with clients to create the necessary structure to get things done.

Or maybe you are a TikTok creator and you feel most inspired when you create a video that really resonates with your audience. In that case, set up a folder with your favorite comments from your followers so that whenever you need a boost of inspiration, you can read their comments to remind you why you’re doing the work you’re doing. Huh.

“If you wait to create content only on days where you feel inspired, you’ll never be consistent, because motivation isn’t something we can rely on.” noted The YouTuber behind Madeline, Cappuccino and Fashion. “That’s why discipline is so important.”

Everyone is inspired by different things. And being your own leader, you need to find out what motivates you and then structure your schedule in a way that keeps you going.

Don’t shy away from the organizational side of things

To be successful as a producer, you need some sort of skill or talent. But when you are managing your own career, it is not enough just to have the skills or talents; You must also have organizational skills to turn that skill or talent into a profitable business.

Tiktok star Dixie D’Amelio has made a point at this point. Article For The247 by Lightrix. “I think to be a successful producer, you have to have two different sides. One side is organized and we are in charge of things. need to do. the other side is creative and we’re full of things want to do.”

But when many creators and solo entrepreneurs embrace the creative side (what do they do? want to do), they struggle or completely ignore the organizational side (what they do) need to do). They wait for someone else to organize things for themselves, and as a result, their careers and businesses never really take off.

Leaders, on the other hand, know that organization is a part of running a successful operation – and so taking responsibility for the organizational side of your business is absolutely essential if you’re going to be your own leader.

Invest in tools to help you manage the administrative side of your business, such as invoicing. Create schedules to help you balance your time between creative work and business-related tasks. Map out strategies for how you are going to develop your career and bring your skills or talents to the world.

Instagram influencers will want to spend time researching potential brand partnerships, whereas if you are an independent social media strategist, you can spend your time creating a pitching strategy to target new customers. The more you invest in the organizational side of things, the more successful your business will be — and the more opportunities you’ll have to invest in the creative side.

cut yourself some slack

One of the most important qualities that great leaders share is empathy.

“Great leadership requires a good mix of all kinds of skills to create the conditions for engagement, happiness, and performance – and empathy is at the top of the list of what leaders need to get right,” Tracy Brower, PhD , sociologist and author secrets of happiness at work, wrote in Forbes.

But just as great leaders need to show empathy towards their teams, if you are going to act as your own leader in your own business, you need to be able to show the same kind of compassion and empathy. Required – yourself.

Brouwer outlines research that demonstrates the many benefits of empathetic leaders, from more engaged teams to higher levels of innovation. And those same benefits will translate when you practice self-compassion and empathy as your own leader.

As a solo entrepreneur or content creator, if you beat yourself up about your “failure,” it will be hard to motivate yourself to start generating new ideas. But if you show yourself compassion, it will be easier to find inspiration to dust yourself off and get back to the drawing board.

So when something goes wrong with your business (and it will), act like a great leader – and cut yourself a little slack. Not only will you feel better, but you will also get better results.

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