Cinema lovers are eagerly waiting for the premiere in mid-December Avatar: The Way of Waterwhich premiered 13 years after the first film in the franchise.
initial Avatar the film – starring Zoe Saldaña, Sam Worthington and Sigourney Weaver – was a huge hit. said director James Cameron GQ in a new interview that the second film also needs to do exceptionally well to be profitable.
“[Y]you must be the third or fourth highest-grossing film ever,” he said. “This is your threshold. This is your break-even point.”
2009 Avatar It recently became the first film to cross the $2.9 billion mark at the box office worldwide bumper. The milestone was made possible by the re-launch in some markets in the weeks leading up to it The way of waterdebut.
The film industry is rebounding from the COVID-19 pandemic, which has resulted in many cinemas closing and blocking theatrical releases.
According to Paul Dergarabedian, senior media analyst at Comscore, being the third or fourth highest-grossing film of all time is “a very high bar”. He said Newsweek that “billion-dollar box office artists are indeed a rare commodity in the current market environment.”
Dergarabedian said big-budget blockbusters need to resonate on a cultural level around the world, like the latter Top Gun: Maverickbecome profitable. He also called Cameron “a visionary filmmaker as well as an astute observer of the film industry.”
He continued by saying that it would be unwise to bet against James Cameron and the future streams of revenue he would have Avatar brand could create, including a possible small-screen release, and branding and merchandising opportunities, and other additional revenue could allow the film to push the bar in terms of the revenue that Cameron sets as its goal.
“Given the huge stakes, all eyes will be on the performance The way of water in December,” added Dergarabedian.
Other box office experts also predict the second film will be a huge success.
According to David A. Gross, who runs Franchise Entertainment Research, a film consulting firm, the first film was a success when it opened and kept impressing for weeks afterward.
Gross said Newsweek that expectations for the second film are certainly high.
“We expect the sequel to open up stronger than the first film and continue to do excellent business through the year-end holiday and into January,” he said. “We wait Avatar 2 be viable after taking into account all ancillary activities that follow the theatrical release.
Another Cameron film is on the list of the highest-grossing films in history, taking 3rd place: Titanic ($2.2 billion), according to Collider. Below the first Avatar is in second place Avengers: Endgame ($2.8 billion) and ranks fourth Star Wars: The Force Awakens ($2 billion).
Newsweek contacted a Cameron representative for comment.
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