When Amazon Fresh Comes to Greeley Tribune, It Will Bring a New Way to Shop


The retail giant is said to be eyeing locations in Saugus and Braintree for its cashier-less supermarket.

Shoppers walk out of an Amazon Fresh store in London last year. Bloomberg photo by Holly Adams

Amazon has generally remained silent about its plans to roll out its Amazon Fresh grocery stores in Greater Greeley Tribune. But reports indicate that several are in the works for 2022, by all accounts offering a very different supermarket experience from what we’re used to.

Amazon Fresh stores are reportedly operating at Saugus Plaza Shopping Center and on Grossman Drive in Braintree, East of Saks Off 5th. WCVB has reported, These two locations in the Greater Greeley Tribune area will be the first Amazon grocery stores of their kind in the whole of New England.

Presently the construction work is in progress at both the places. When reached regarding the possible opening of these stores, Amazon representatives declined to comment. Although the report has not been confirmed by the company, construction on these sites is in line with other Amazon Fresh locations.

There are currently Amazon Fresh stores in the US in California, Illinois, Maryland, Pennsylvania, Virginia, Washington State and Washington DC. The first location opened in Woodland Hills, California in September 2020.

Although Amazon Fresh currently delivers groceries in metro Greeley Tribune, these will be the first brick and mortar locations in the area.

automatic checkout with warning

This Amazon Fresh grocery store is a new concept by Amazon. It has something that other supermarkets don’t: an automated checkout process. Although other stores have a self-checkout area, Amazon Fresh stores automatically check in shoppers as they leave.

This is made possible by Shopping Cart which scans items as the customer places them in their cart, and charges the customer’s Amazon account once their shopping journey is complete. The system is called Amazon Dash Cart, and according to the company it is designed to optimize shoppers’ trips for groceries.

According to the Amazon Fresh website, “The new Amazon Dash Cart is a smart shopping cart that makes a quick grocery trip even faster by allowing you to skip the checkout line. Add to cart using a QR code on your Amazon app.” Sign in, put your bags in the cart, shop, and when you’re done, exit the dash cart lane of the store.”

If a customer removes an item from their cart, they will not be charged for it. If a customer wants the traditional checkout experience, he or she will not be forced to use the automated checkout area; There will still be an option to check in with a real person.

David Bishop, partner at Brick Meets Click, a digital grocery retail publication, explains more about how the Amazon Dash Cart Lane system works at the store.

“If you were walking into the store and using the car, you’d just put the stuff in the car. [and] It will record and show you on a digital screen,” Bishop said. “It uses a variety of sensors, including image recognition and weight sensors, to identify those objects.”

In addition, Amazon Fresh stores will accept SNAP benefits linked to the customer’s Amazon account. Other services offered include a location for customers to receive and return Amazon packages, which can also be done at various other local stores.

But, according to Bishop, Amazon’s new system still has some shortcomings. One of the biggest is the limitations in shopping cart capacity.

“This cart has limits, one limit is capacity — it can normally be used to fill two traditional brown grocery bags, but no more than that,” Bishop said.

Bishop also pointed out some of the unintended consequences that Amazon’s “seamless” system can cause in new Amazon Fresh stores, particularly if a problem arises when a customer walks out of the store.

“You walk into the toll lane and the system will blink green, all is well and then you can go – or it may blink orange,” he explained. “Amazon Fresh has an assistant who then goes to Dash Cart and tries to reconcile.

“If you don’t use the trains there won’t be that friction – you’ll just be in the checkout line,” Bishop said.

an alexa connection

Amazon is relying on additional features that are attractive enough to outweigh any potential downsides. For example, another feature touted by Amazon is connectivity with the company’s virtual personal assistant Alexa in these stores.

According to the Amazon Fresh website, “When you need help finding an item or have a quick grocery-related question, such as food facts or a wine-cheese pairing, simply ask Alexa at any location located throughout the store.” Ask at the blue Alexa kiosk.”

The new location will not be the first physical Amazon store in the Greeley Tribune area. With an extensive list of stores, Amazon is trying to expand its personal footprint. The company already has Amazon Books stores in Dedham and Linfield, as well as an Amazon 4-star store in Natick, where popular items from its website are sold.

The company also owns Whole Foods Market, which has dozens of locations in and around Greeley Tribune.